DESIGN PROJECT for ÁREA SÍSTOLE
I undertook the design of a comprehensive set of materials, including a dossier, informational brochure, and signage, for Área Sístole—a rehabilitation center founded with the primary goal of providing a holistic approach and treatment to cardiac patients, particularly those affected by ischemic heart disease. The aim is to enable these patients to achieve an optimal state of physical and mental well-being, along with a lifestyle conducive to their overall health. Additionally, the design facilitates the incorporation, recovery, or acquisition of knowledge and guidelines essential for the most effective primary and secondary prevention of cardiovascular disease.
The design approach I adopted for this project is a fusion of classic aesthetics, employing the principles of Swiss grid design to create a visually clean and effective representation. This design style aligns seamlessly with the clinical nature of the medical center. Simultaneously, I introduced a disruptive element, treating images in a distinctive manner to capture the attention of potential clients, and even those already engaged with the center.
In essence, my design strategy blends a timeless and orderly structure with innovative visual elements. This combination serves to convey a sense of professionalism and reliability while also engaging the viewer through captivating imagery. The intention is to not only communicate the clinic's commitment to medical excellence but also to attract and maintain the interest of both potential and existing clients.
